What is Your DeaLiQ?

By Pablo Zurzolo – Vice President, Product Marketing

Most marketing organisations concentrate on the “L” and ignore the rest. What do I mean by that?

Ultimately, all marketing problems begin and end with bad data. Purchased lists with incomplete fields, trade show attendee data dumps and legacy CRM system information. Add to the pot a marketing automation system that produces single-touch, content-weak campaigns, and what are you left with? A pile of “marketing qualified” leads that are promptly rejected by sales.

Hence, most marketing organisations rush to nurture their leads, but forget to cleanse and qualify their data.

Want to be different? Come and meet me at this year’s Dreamforce – Astadia Booth 513 – to learn how we can help you! At Astadia we understand it’s not enough to have your Salesforce.com CRM integrated with a whizz-popping Marketing Automation tool. Work needs to be done to your data before you plough into Lead Nurture campaigns.

Shoot by the booth and we’ll be happy to explain how our three step DeaLiQ program can help you!

Database enrichment and cleansing

  • Data assessment, gap analysis and hygiene
  • Data enrichment activities for contacts and accounts
  • Best practice data maintenance strategies
  • Integration with CRM and marketing systems

Lead nurturing and campaign management

  • Marketing Automation implementation and full CRM integration
  • Business Process Reviews and Training to get you up and running
  • Best practices from over 200 clients
  • Multi-touch lead generation and nurturing campaign guidance
  • Outsourced campaign management

Qualification and scoring

  • Post-campaign analytic support, including executive reporting/dashboards.
  • Continuous Improvement methodology to fine tune marketing/sales alignment
  • Outbound appointment setting to further qualify campaign leads
  • Solutions to better manage prospecting and outbound teams


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